Built by coaches, for coaches
We built the system we wished existed when we were running our own coaching businesses.
Why most coaches struggle
80–90% of fitness professionals leave the industry within their first two years — not because they're bad coaches, but because they don't have the systems to turn what they know into something stable and sustainable.
Most software wasn't built for this. It was built by people outside the industry to solve general problems, not the day-to-day reality of running a coaching business. So you end up juggling spreadsheets, messages across three apps, bookings in one place, payments in another — and spending more time on admin than on coaching.
Why we built Grostack
We've been there. Different tools for everything, nothing connected, too much time wasted on things that don't help your clients.
This product needed to be built by coaches who've run successful businesses — not developers guessing at what the industry needs. It took decades of experience across every role in fitness, combined with the engineering to make it real.
What Grostack is
One system where your clients, programmes, messages, bookings, payments, and data all live together.
No switching between tools. No wasted time on tasks that don't support you, your clients, or the business. No guessing where things are.
You don't need more tools. You need a system that actually works.
Who's behind it
Nick
Co-founder
Over a decade in fitness — from coaching on cruise ships to running commercial gym floors, managing a franchise operation, and now owning and operating his own gym with 100+ clients. Nick has lived every stage of the coaching business and knows exactly where the tools fall short.
Brooklan
Technical co-founder
Before moving into software engineering, Brooklan spent two years as a sales manager in a gym franchise — seeing firsthand how coaches lose clients to broken systems and bad tooling. Now he leads the technical team building Grostack, turning real operational problems into software that actually works for the industry.
See it for yourself
Grostack is built for coaches who take their business seriously. Join the waitlist and we will let you know as soon as signups reopen.
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